There used to be a time not very long ago when claiming a rank on Google’s first search engine results page (SERP) was relatively speaking, an easy task. All you had to do was to make the most of the paid and organic search techniques to skillfully dribble your portal through zillions of other sites to secure it a respectable rank on the first SERP. Even a few years back, you simply had to research on a few unique and relevant keywords, tailor meaningful, original content, free of plagiarism around those keywords, and ensure that your site was hooked up with quality backlinks.
However, the parameters required to be fulfilled for cornering a high enough rank on Google’s opening SERP have undergone a sea change over the years. Though you still have to keep posting fresh and original content and punctuate your blog posts with germane keywords, you also have to satisfy the new yardsticks. Following are some of the recent parameters that you need to meet in order to ensure your business site a decent ranking.
Uploading a sitemap exclusively for Google
An XML sitemap enables Google to view and peruse what or whatever your site contains. And you can easily take advantage of the XML Sitemap Generator for developing one as well as transferring the same to your portal.
Create blogs that are verbose
When it comes to the lengthiness and or wordiness of your blog posts, the mantra now is ‘the more the merrier’ or better, to put it in context. Several studies carried out on the appropriate length of a blog have clearly indicated that your webpage or web pages devoted to your bestselling products or services should at least have 1200-1500 words for each product.
Speeding up the rate at which your site shows up on web browsers
The speed with which your site loads on web browsers on the most extensively used handheld and tabletop/desktop devices also hugely influences the site’s ranking. Make use of Google’s PageSpeed Insights just to crosscheck the speed with your site’s home page loads. There are plenty other ways and tools to expedite the loading of your portal.
Optimizing the portal for handheld devices
You’ll need to optimize your site for handheld devices, especially smartphones and tabs because more than 70% of your site’s users will be individuals owning such devices. Use Mobile Friendly Tool of Google for making your site mobile friendly.
Never blocking Google from crawling your site not even inadvertently
Look for the signs-User-agent:*; disallow/ by going through your robots.txt file. If you find these, remove them immediately or else Google will not be able to crawl your site.
Use URLs that run longer
See that your URLs have lengthy keywords instead of random numbers and letters.
Internal link building for connecting search engines with relevant content
Make good use of original anchor text (instead of keyword-heavy anchor text) for maximizing the internal linking between your products and search engines and users.
The above of course is not an exhaustive list of the parameters that you should keep in mind to ensure that your site has a rank on the first SERP page of Google. But abiding by the above aspects will go a long way towards maximizing that possibility.