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Besting Competition

What’s the one thing I could do that my competitors probably aren’t doing?

Competition for a larger share of the market pie had increased manifold with the advent of the internet. As more and more businesses go online with every passing day, you find yourself competing against a nearly unlimited number of traders, retailers, investors, and wholesalers. With offline trading, you can at least see your competitors in person and take steps to fine-tune your marketing strategies to augment’s your brand’s market share.

But when it comes to positioning your product or brand online and promote it across the web, you feel as if you are trying to make progress in complete darkness. If you discover that your closest competitors are securing better ranks on Google’s results pages than you then it could be that they are using keywords that are unique, backlinking their blogs to quality links, and so on. So what’s that one thing that you could do which your competitors may not be doing?

Here are a few of the steps you could follow to stay ahead of your competitors as well as the competition.

Make use of features that would be of use to your B2B clients

Optimize your e-commerce site both for B2C and B2B customers. There are many features which you can install on the portal that B2B consumers will find hugely handy. Bear in mind B2B customers can buy larger volumes of your product, compared to individual clients.

Your business-to-business customers would be more resilient and flexible to put up with the complexity of setting up payment gateways and alternatives including long-term credit that’d enable them to keep placing orders consistently.

Make your site immensely smartphone friendly

It is now an established fact that majority of all web-based transactions are carried out on handheld and mobile digital devices, especially smartphones. So, it does not need to be exaggerated that you’d need to have a portal that can be easily downloaded on smartphones. At the same time, the user-friendliness of your site should facilitate the placing of orders and be regulating accounts seamlessly.

Optimize your content in accordance with select customer segments

Creating customized content keeping in mind your B2B customers would go a long way in winning their trusts. Your B2B clients would be looking for products or services that help them to solve their specific problems. Therefore optimize your content in a way that’d address the individual problems of your B2B client segment.

Focus on localization as well as globalization

Adapt your site in a manner that’d allow foraying in not only in local or regional markets but also in far-flung and abroad markets. In other words, your site should be in a position to provide multi-currency and multilingual support.

Warm up to cloud computing

Making your site compatible with cloud computing would allow your customers to have trouble-free interactions, get real-time updates, and all-encompassing channel support. Cloud computing facilitates having a centralized platform for archiving all your data.

Besides, the above steps, you can also make use of other tips like incorporating your logistics management with demand projection and offering customers a good reason to come back to you by furnishing responsive support.

How often should I update my website?

In this digital age where competition for garnering a larger slice of the online market pie keeps on getting intense consistently, just having a website or portal may not suffice. In order to rank sufficiently high on the first search results pages of Google, Yahoo or Bing, you’d need to regularly update your web-based platform.  Regardless of whether it is an e-commerce portal, corporate site, or a simple, one-page personal website, frequently updating, re-engineering or redesigning the web-based interface is a sine-qua-none.

So, it is simply not a matter of whether you should update or not (that is already a foregone conclusion), but rather when or how often. The frequency would invariably depend upon a few specific considerations but most importantly your business objectives. But before you figure out how often you’d be required to refresh your site, it’d be worth considering the reasons behind undertaking such an exercise.

Why go for a website update in the first place?

It does not need to be stressed that updating a site is not a simple task as the same calls for huge investments in terms of money, time, and effort. As a matter of fact, keeping a portal up to date entails not just a single task but a series of jobs ranging from uploading fresh textual and visual content to keeping the site user-friendly and everything in between. However, the benefits of maintaining the usability of a site from time to time far outweigh the costs and efforts of upholding its effectiveness.

  1. Google loves SEO optimized sites – Your site has a better chance of being routinely crawled by Google bots during a search engine ranking drive if you upload fresh, original content regularly, maintain navigability, and backup with quality backlinks
  2. Helps to attract attention across social media – The more the frequency of your updating, the more the likelihood of the site getting promoted across automated social media
  3. You’d want the users to keep coming back and increase traffic to your site – Majority of the users and surfers have very short attention spans, so you should create and upload content that will entice such users to keep coming back
  4. Rich visual content has a lasting impression on several users – A pictures they say is better than a thousand words. Therefore, you should reinforce and temper your textual content with rich imageries and illustrations.
  5. Content still reigns supreme – Content is still king when it comes to directing increased traffic to your site. All firms and organizations, big or small, continue to rely heavily on content to promote their brands.

How will you make out that it is time for an update?

  1. You cannot remember the last time you updated your site: You found out recently that your site’s URL does not appear on the first SERP of Google or Yahoo. You’ve not bothered to check if you are on the 2nd or 3rd page because you have a gut feeling that it may not in the succeeding pages as well. All this could mean only one thing the search engines’ bots/crawling have stopped scanning your site because it is far too obsolete. Do you need any better reason for giving the portal a long deserved facelift?
  2. The flow of traffic to your site has gone down drastically: Your site does not load on the browser fast enough and when it does, users face problems navigating from one page to another-stark reminders to update your site.
  3. Negative feedbacks outnumber the positive ones: Your product or service is attracting more negative feedbacks than positive ones. Another good reason for you to embark on an update, isn’t it?

Have you optimized your portal for smartphones?

Are you aware that more than 70% of users logging into your site do so from their smartphones? If you yet haven’t optimized your site for smartphone users, then just do it.

Why Pay-Per-Click Marketing

The Fundamentals of Pay Per Click Marketing

Demystifying Pay Per Click Marketing

Almost all online promoters, campaigners, and social media marketers are familiar with Pay Per Click (PPC) Marketing popularly known as PPC in the web-based advertisement realm. PPC is an online advertising model that advertisers submit to search engines for showing up on the latter’s (paid search) results pages based on biddings (read auctions) on specific keywords/phrases. The ranking of your ad will invariably depend upon the price at which you’re willing to ‘pay per click’ for the keyword you’ve selected.

The more you’re bidding for that particular keyword phrase, ‘say PPC bid management tool’, the higher are your (i.e. the keyword’s) chances of securing a higher position or rank on Google’s or Bing’s SERP. After you’ve submitted the bids, you’ll be able to see the commercials on the organic (non-paid) search results pages. You’ll also be required to pay a small amount as fee to the search engine every time your ad is clicked on by a user.

Usually, the fee that you pay each time is much less than the amount you originally bid for. Most importantly, you are able to recoup your investment on PPC quickly and easily once you start converting the leads (the users) into customers.

Google AdWords: The Most Extensively Used PPC Promotion Strategy

Since Google is the world’s top search engine, used by more than 75% netizens, it is no wonder that Google AdWords is the most extensively used canvassing system across the web. All classifieds and commercials created by businesses are listed on Google’s SERPs (search engine results pages) and on all other verticals owned by the search engine. Whether your ad will make it to the first page of the search results for your specific keyword will depend upon a set of factors including the keyword quality, size, and relevance.

To be specific, your ranking will be influenced chiefly by ‘CPC’ (cost per click or the maximum amount you are willing to pay for the bid keyword) and ‘quality score’ (landing page experience, keyword relevancy, and rate of click-through). Ad Rank (a metric used by Google) multiplies the two values and accords your site a rank based on the figure.

Researching Consistently for PPC Keywords is Crucial

Google AdWords is indispensable when it comes to increasing the flow of traffic to your site, ultimately helping you to earn more revenues. The frequency with which your ads will appear on SERPs will consistently depend upon the keywords you choose. You can ensure the effectiveness of your PPC campaign by focusing on:-

  • Relevant keywords and ad text: Carry out meticulous research on keywords that will clearly highlight your brand as well as concentrate on having the appropriate ad text and choose phrasal keywords
  • Quality Score: Keep quality score high by ensuring better quality of keywords, and improved user’s landing page experience. The higher your quality score, the more clicks you’ll get at lesser costs
  • Landing Page Experience: Make the content in your site original, relevant, and plagiarism-free so that users’ feel the urge to revisit the portal

SEO-vs-PPC-infographicCredits: seosandwitch

Is Google AdWords waste of money?

This is one question which might be uppermost in the minds of most webmasters and website promoters. Google AdWords is surely the most effective marketing channel that you can take advantage of in order to promote your brand across the web.  No wonder then that, AdWords is the world’s most heavily used ‘pay-per-click’, ‘search engine marketing’ or ‘search engine optimization’ model.

If you put in the right amount of effort towards creating a robust AdWords classified, you bet your business will prosper online.  You can comfortably set up the platform and lure almost innumerable prospective clients to click on your advertisement provided you know your way around the system. So you see there are some caveats to using Google AdWords to your best advantage.

So as to get the best results from your AdWords PPC strategy, you’d not only need to have some online canvassing experience and a specific level of training but also need to devote sufficient time as well as effort. Or else, your investments will in all probability go down the drain.

How to Make the Most of Your Google AdWords Marketing Model?

Choose Keywords Generated by  AdWords (Keywords) Generator  Carefully

Google AdWords will provide you with a list of recommended keywords for you to insert in your advertisements. Most of these keywords tend to be generic in nature i.e. these words might be used by most of your competitors. So, do not be surprised if you do not get visitors when you make use of generic keywords. If you’re pushing your brand to a niche segment, use germane keywords that will attract the targeted individuals, for instance, insert ‘best creams for treating alopecia’ if you are promoting unguents for dealing with baldness.

Place the classified on your products’ web pages instead of the Home Page

Majority of users and customers have extremely short attention spans which means they won’t waste sifting through your entire site while looking for a specific product. For instance, if you are retailing ‘summer collection of tees and shorts’ at best prices, list the apparels on a distinct or separate webpage.

Keep track of all conversions

You’d be keen to find out which keywords are directing leads to your site that are getting converted into customers. Analyzing keywords is indispensable for determining those keywords which are providing you with maximum ROIs. Click on the ‘Tools’ section on the AdWords’ site and thereafter clack on the ‘Conversions’ label, so as to keep track of the performance of your classifieds. Carry out all the necessary changes for improving the conversion rate.

Filter out keywords that are not performing

Once you’ve established the keywords that are driving your business, simply remove those that are not.

Make the most of time and location settings

How you use the time settings options will depend upon whether you’re running a B2B firm, call-only promotion or round the clock service. When it comes to location settings, you’d want to ensure that your classified is visible only in the zones your business is catering to.

Take steps to perk up the quality score of your keywords

The higher the quality score of your selected keywords (ascribed by Google), the lesser will be the rate at which you’ll be bidding for those words which in turn implies increased savings.

Customize AdWords keeping smartphone users in mind

Nowadays, nearly 80%-90% customers use their smartphones for browsing a specific product or service. So, the significance of making your site smartphone friendly does not need to be emphasized.

 

 

 

 

 

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